BUYING PLANS

Bergdorf Goodman Project: Identify a company that could use product/assortment development to further reach a new target market. Develop a buying plan to illustrate such findings.

27 & Grand for J C Penney Project: YMA Fashion Fund 2014 Winning Project.  

Background: The landscape of retailing has changed dramatically in the last few years. More and more retailers are aware that they must make changes and offer to their customers various formats in marketing to them. The world of Omni Channel (Multi Channel) retailing is currently the focus of most retail companies and as new technologies develop, retailing will continue to change even faster. The consumer demands access to product 24/7. The retailer must be able to meet these demands. The consumer wants to have access to products and services via their smartphones, iPads, laptops etc. The shopping experience must be one that is entertaining and seamless for the customer.