MARKETING
Marketing/PR/Research/Product Development
“Ragnar - Reliving life with passion and freedom”
Ragnar Project: Create and develop a product line for a niche market. This project fully conducts market research, cost of product production, tech packs and packaging, product launch, business plan and sales forecasting.
“BirchMirror X Glamsquad - A revolutionary online shopping experance” YMA 2016
Digital Marketing/Technology/Retailing
BirchMirror X Glamsquad Project: YMA Fashion Fund 2016.
Background: In 2010, Hayley Barna and Katia Beauchamp brought forward an innovative business model employing subscription retailing as a means for helping customers navigate their way through the sea of cosmetics products confronting them in the marketplace. A critical element of the Birchbox business model centers around the taking of a personal profile to tailor the contents of the boxes customers receive with samples of cosmetics selected to match their personal profile. What if it were possible for customers to not only receive cosmetics products selected to meet their needs but if it were possible for customers to also experience these products in ways they never dreamed were possible? Introducing BirchMirror, a new technology for impacting the experience of cosmetics in ways that take Birchbox one-step further in their mission to turn the world of cosmetics into a platform for pleasing customers.
“27 & GRAND - 3.0 marketing and retail business model” YMA Business Winner 2014
Digital Marketing/Technology/Business/Retailing
27 & Grand for J C Penney Project: YMA Fashion Fund 2014 Winning Project.
Background: The landscape of retailing has changed dramatically in the last few years. More and more retailers are aware that they must make changes and offer their customers various formats in marketing to them. The world of Omni Channel (Multi Channel) retailing is currently the focus of most retail companies and as new technologies develop, retailing will continue to change even faster. The consumer demands access to product 24/7. The retailer must be able to meet these demands. The consumer wants to have access to products and services via their smartphones, iPads, laptops etc. The shopping experience must be one that is entertaining and seamless for the customer.
“Adidas - Digital marketing and technology implementation”
Digital Marketing/Technology/Retailing
Adidas Project: To find a new technology that has not been implemented in the fashion industry. Access and identify a company that may benefit from the innovative technology to further their marketing reach.